profile.

Hi, I am Carolina.

 

I’m a Calgary-based senior UI/UX designer / product designer / web developer with a focus on improving digital experiences. Research, analysis, interaction, and visual communication solutions are the key elements I combine to craft the best strategy for the users.

 

With a background in Industrial Design and Web Development, I’ve shaped my career path working in both software development and digital marketing agencies, in which I’ve had the opportunity to also take on non-design roles like Project Coordinator and Product Owner.

 

Here’s how I work:

 

Product Thinking:
I approach design with a deep understanding of users, business goals, and product strategy. This combination allows me to create user-centered solutions that align with customer needs and drive business success.

 

Visual Design:
I leverage design patterns and systems to craft cohesive layouts and intuitive user experiences that ensure the final product is not just functional but also visually captivating.

 

Process:
From discovery to prototyping, every decision in my design process is purposeful, aligning with user needs and project goals. I engage in a collaborative approach to get a final product that my team and I take pride in delivering.

 

Results-Driven:
I like measurable outcomes. Whether it’s enhancing user satisfaction or boosting conversion rates, I thrive when the client’s vision and business objectives are met.

 

Continuous Improvement and Innovation:
I constantly seek innovative design solutions and find opportunities to streamline project processes.

 

In short: I’m a thinker before I’m a maker. My mission is to solve problems, my medium is design thinking, and my goal is to see the users succeed.